Physical chemistry explores the principles and methodologies that underpin the behavior of matter on both macroscopic and microscopic levels. This session will delve into the latest research and advancements in physical chemistry, highlighting how these principles apply to catalytic processes. Topics will include thermodynamics, kinetics, quantum chemistry, and spectroscopy as they relate to the study and optimization of catalysts. By understanding the physical properties and reactions of materials, researchers can design more effective catalysts and predict their behavior under various conditions. The session aims to bridge the gap between theoretical concepts and practical applications, providing insights into the molecular mechanisms that drive catalytic activity. Attendees will benefit from discussions on cutting-edge techniques and tools used to investigate and manipulate physical properties to enhance catalytic performance.