The expanding role of technology is evident in every part of our lives. The current period, which is also known as the post COVID-19 era has witnessed the use of technology like never before. The nature of many businesses and jobs has digitalized already. Undoubtedly, the current trends in technology can be held responsible for impacting buyers’ decisions in most of the markets nowadays. Any organization which understands, accepts the importance of technology, and can adapt themselves to the changing technology can expect higher growth opportunities in the future. The purpose of this study is to examine the various marketing trends being used in the middle eastern market and analyze the role of digital marketing tools in the market. The research aims to explain the prevailing and frequently used marketing trends in the Middle Eastern region. The research will also analyze the role of digital marketing in the current marketing trends of the region. The research will conclude with a discussion of theoretical and practical implications of our research findings which can be used further to critically analyze the marketing trends in different autonomous sectors in the economy.

I am a friendly, sincere and dedicated individual. I love to learn and explore, which helps me to bring creativity in my work. I believe in the art of learning and unlearning anywhere and anytime. My belief is that the greatest asset an organization can ever have are the "people". I work to bring creativity in people by motivating and training them.I am a friendly, sincere and dedicated individual. I love to learn and explore, which helps me to bring creativity in my work. I believe in the art of learning and unlearning anywhere and anytime. My belief is that the greatest asset an organization can ever have are the "people". I work to bring creativity in people by motivating and training them.