Alice Aguiar-Noury holds a Ph.D. in Economics and has contributed to publications on entrepreneurship, financial performance, media visibility, and brand value. Through her work, Alice aims to identify innovative and sustainable business models that drive economic growth and promote social development and well-being. Her goal is to actively contribute to creating an ecosystem that supports entrepreneurs. Beyond her academic career, Alice has held leadership positions in both the public and private sectors. She has led projects in business improvement, strategic development, and educational innovation. Her experience enables her to integrate economic theory with business practice, generating impact across various initiatives.