Woxsen University, India
In contemporary workplaces, many a times it is observed that employees maintain a false identity and exhibit Machiavellian behaviors to advance their interests. This sometimes benefits them in career advancement and also they get self satisfaction by sabotaging and damaging others. Also the massive use of digital technologies has introduced new challenges in the form of deep fakes, misinformation, disinformation and many others, which have significant social, political and organizational implications. The present research explores the role of Machiavellianism, one of the dark triads of personality which is characterized by manipulation and deceit, in the creation, dissemination, and reception of deep fakes and misinformation. By employing a mixed-method approach that includes quantitative surveys and experimental exposure to deep fakes the study aims to uncover the psychological mechanisms that drive individuals with high levels of Machiavellianism to engage with these deceptive practices in workplaces. The research seeks to answer key questions about how Machiavellian traits influence in creating and believing in misinformation and disinformation, and what broader impacts may arise from this interplay. Ultimately, this study provides a crucial foundation for further research into the psychological factors that shape the digital information landscape, particularly in the context of emerging technologies like deep fakes.
Ranita Basu is an Associate Professor at Woxsen University, India, specializing in research and education in her field, contributing significantly to academic advancements and student development.
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